Whether you’re shopping early for the 2025 holiday season or looking for a birthday surprise, these are the toys worth your attention. We’ve gathered parent-tested, expert-reviewed picks that blend fun with developmental value—so you’re not just buying another fad.
Everyone’s tracking the must-have toys this year—whether for birthdays, holidays, or just because. Here’s your go-to guide for the latest toys that combine fun + value + play-purpose.
Why this list?
- These picks reflect what reviewers, retailers, and play-experts are spotlighting for 2025. The Toy Insider+2Good Housekeeping+2
- The emphasis is on play that’s more than just “fun”—we’re talking creativity, motor-skills, emotional comfort, STEM, and long-term value. TrendHunter.com+1
- You’ll find a mix of classics upgraded for 2025 and fresh launches to watch.
2025 Toy Trends To Note
Eco-awareness, educational value, multi-age appeal and toys that “grow with” the child. Exploding Topics
Where can I buy a good gift for a child in 2025?
Target
Target has some great toys like fidgets, dolls, and dollhouses. Sometimes during the holiday season, they have deals They have Target Deal Days and will price match within 14 days of your purchase. This is extended during the Holidays from Oct 10 – Dec 24.
Amazon
Amazon will break it down by age. They also have a really nice Christmas shop. They have awesome stocking stuffers and games for kids.
You are in the right place. Although I like to go out and shop for presents at the mall, I find that buying online is the way to go for kid’s gifts.
Top Toy Picks for 2025
Toys for Kids 2025
Best Toys for Kids 2025
Kinetic Sand, SquishPizza Rising Pizza Oven Playset
Nerf Fortnite Blue Shock Blaster, 10-Dart Clip, 10 Elite Nerf Darts, Includes Bonus Code to Unlock The Beat Wrap in The Game, Motorized Dart Blaster
Barbie Signature 2025 Holiday Blonde Fashion Doll Wearing Silver & Gold Gown, Seasonal Collector in Displayable Packaging & Stand
(2 Pack Bundle with Gellet Depot) - Extended 100+ Foot Range - Fast & Powerful 170 FPS - Semi & Automatic Modes - Kit Includes Fast Charger & More - Ages 14+
Will You Find A Limited Edition Species? Perfect Stocking Filler. Includes Battle Token, Slime and Pop 'N' Lock Dino.
Also known as Cosmic Globe, Boomerang, Hover Ball, Galactic Fidget Spinner Hand Drone, Orbit,
The Original Reversible Octopus Plushie Patented Design in Purple and Blue
Create a Jumbo Dino Museum Exhibit Poster with 60+ Glow in The Dark Stickers, Includes Reusable Sling Backpack for Mess Free Storage, Ages 6+
Trekking the National Parks is an innovative and educational game that takes players on a journey through all 59 of America’s national parks.
Kids binoculars for adventures and expeditions! Now your child can explore the world with amazing views!
Experience everything you love about camping in this all-new LEGO® City Fire Station Fire Fighter Camper Van (60284) playset! With a furnished interior that includes kitchenette, table and sleeping bag, there are plenty of tools at your command.
Nintendo Switch lets you game on your own terms. Play in TV mode, tabletop mode or handheld mode –whatever fits your day. With 6.2 inches of multi-touch capacitive touch screen, and 4.5 to 9+ hours of battery life, Nintendo Switch is ready to roll when you are.
The Pinxies Undersea Band is the perfect set for ocean lovers of all ages! With this set, you can create your own sea animals and customize your own underwater world.
Build, learn and problem-solve by creating new structures, crafting stories, and growing friendships. Set in enchanted lands with endless possibilities, Pinxies building sets deliver endless fun and out-of-this-world imaginative play.
This Carrera GO!!! 62477 Disney Pixar Cars Neon Nights Electric Slot Car Racing Kids set is a fast-paced racing action on over 17-feet of track with realistic cars that reach scale speeds of 370-mph.
EVERYTHING YOU NEED to build a Communication Station with a rotating Radar Dish, Power Station with Rover Charger, and a Powered Space Rover and a free wheeling
Gift shopping for kids in 2025 doesn’t have to be overwhelming. By choosing toys that inspire creativity, movement, connection or learning, you’ll give something they’ll use and remember—not just a gift they set aside. Happy shopping—and don’t wait too long (these trends move fast!)
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